We accept the adage that your team is your most important asset and consider hiring well to be imperative for any founder. The best and most successful jobseekers network well and maintain their professional relationships consistently over time. As frequent counterparts in those professional relationships, the startup organizations that most successfully attract top talent tend […]
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The sales process for almost every software company begins as product-driven and founder-led. Even sales-savvy founders can struggle to meet the needs of and successfully sell to enterprise clients, as moving upmarket increases the complexity of both the product requirements and sales process. The mindset and approach needed to execute on an enterprise sales strategy […]
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A promising service or product. Investor backing. A sharp and motivated team. Your company has everything that it needs—except customers! Your next step, urgently, is to develop a comprehensive go-to-market strategy, one that ensures that you target the right customers, position your product in the best possible way, outmatch the competition, and approach marketing and […]
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Within ten years, Amazon has succeeded in leading several industries. In 2017 it had 28% share of e-commerce revenue. However, acquisitions like Whole Food, PillPAck, and Zappos, are just as significant. Amazon is dominating the sales of books, toys, consumer electronics and many others, and with these acquisitions it is threating to do the same […]
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IGTV has been all over the news for the past week. Instagram’s video platform represents a big opportunity for companies to expand their B2B marketing, as content can last up to an hour. It is no coincidence the new product launched the day IG reached a billion active users. With a sharp strategy, Instagram is […]
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Much like customer service, healthcare, and even education, artificial intelligence, or AI, is on pace to make a considerable impact in the workplace and revolutionize human resources as we have come to know it. Human resource managers have a great responsibility of identifying and vetting potential talent for their respective companies and also ensuring that […]
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With the ever-changing pace of enterprise technology, it can be hard to pinpoint which focuses will be around years or even weeks to come. Some technologies seem to be ‘in’ one day and ‘out’ the next, but through our research as well as meeting and engaging with companies across various industries, we have come to […]
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The question remains whether technology serves as one of the chief influences of consumer behavior or if the correlation is actually reversed. Nevertheless, both seem to complement one another, especially as we continue to see many of the trends that shape consumer technology, adopted and integrated into the vast landscape that encompasses enterprise technology. It’s […]
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Don’t let its size fool you! Israel, a country with only 8 million people, is a technology powerhouse. On the heels of a record-breaking year in 2017, highlighted by a whopping $23 billion in exits, the stage is set for this small country to continue its run, solidifying its position as a powerhouse in the […]
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What does it mean to be a disruptor today? The term, by definition, is described as “a company that changes the traditional way an industry operates, especially in a new and effective way.” Today’s tech industry, in particular, thriving on an insatiable need for innovation and exploration of uncharted territories, has simply caused the word […]
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